Deb Schell

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The more complex your product gets, the more complex it is to ensure your customers and users are able to understand it and get a good solid chunk of value out of it. Delivering this education and support can be expensive and time consuming, with most companies producing a library of documentation and videos and providing a support email address. This immediately becomes a cost center, and companies tend to reluctantly invest in it, despite the importance in security for customers. Communities can be a godsend here. Enthusiastic users of your product or service will often produce guides, ...more
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
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