Meanwhile, when I discussed social media strategy with Naomi, I was receiving rather more feedback, if you will, from a ragtag crew of unwelcome hecklers and malcontents than any person on God’s green earth would hope to receive from a ragtag crew of unwelcome hecklers and malcontents. Did I really need to stay anonymous online? Naomi saw my face. She nodded. “I feel you,” she said. “Say no more. You don’t want any pain-in-the-ass spineless sack of shit seeing what you’re putting on social media and getting pissy about it.”

