Besides, if a hero starts out in such perfect selfless shape there’s going to be no tale to tell. For the story theorist Professor Bruno Bettelheim, the storyteller’s challenge isn’t so much one of arousing the reader’s moral respect for the protagonist, but their sympathy. In his inquiry into the psychology of fairy tales, he writes that ‘the child identifies with the good hero not because of his goodness, but because the hero’s condition makes a deep positive appeal to him.