Like most executives, Frazier wanted to promote innovation at Merck. But unlike most executives who simply ask their employees to innovate, Frazier asked them to do something they had never done before: destroy Merck. Frazier had the company executives play the role of Merck’s top competitors and generate ideas to put Merck out of business. They then reversed their roles, went back to being Merck employees, and devised strategies to avert these threats.
