One such exercise is a “bad-idea brainstorm.” This might strike you as odd—why waste time with bad ideas?—but X is onto something. “You can’t get to the good ideas without spending a lot of time warming up your creativity with a bunch of bad ones,” Teller explains.67 “A terrible idea is often the cousin of a good idea, and a great one is the neighbor of that.”
Warm up with bad ideas.
