It’s easy for us to say we would have delayed the Challenger launch, drafted Brady in the first round, or seen the writing on the wall for Blockbuster. Concealing the outcome removes the distorting lenses of hindsight. It’s not easy to put blind analysis into practice outside a business school classroom. In the real world, outcomes aren’t concealed. Once the cat is out of the bag, it’s hard to put it back in. But there’s a trick to putting blind analysis into practice without playing it stupid: the premortem.
