So Felten came on board to think about the practical problems. X may be a moonshot factory, but it’s still a factory. It must produce profitable products. “When I came here,” Felten explained, “X was this amazing place full of deep, deep, deep geeks, most of whom had never taken a product out into the world.”60 Pure idealists don’t make for great entrepreneurs. Consider Tesla, one of the greatest inventors of all time. “It’s a sad, sad story,” Larry Page, Google’s cofounder explains. “He couldn’t commercialize anything, he could barely fund his own research.”61 Although Tesla—whom Edison
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