Unlike the high of success, which quickly dissipates, the sting of failure lingers—sometimes for a lifetime. To ward off the bogeyman of failure, we keep a safe distance from it. We stay off the edges, avoid healthy risks, and play it safe. If we aren’t guaranteed to win, we assume the game isn’t worth playing. This natural tendency to avoid failure is a recipe for failing. Behind every rocket unlaunched, every canvas unpainted, every goal unattempted, every book unwritten, and every song unsung is the looming fear of failure. Thinking like a rocket scientist requires redefining our troubled
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