Optimal creativity doesn’t happen in complete isolation. Breakthroughs almost always involve a collaborative component. “If I have seen further,” Newton famously said, “it is by standing upon the shoulders of giants.” These giants come to the table with diverse perspectives, bringing their own apples and oranges for the collective body to compare and connect. Entrepreneur and writer Frans Johansson calls this phenomenon the Medici effect. It refers to the fifteenth-century creative explosion that occurred when the wealthy Medici family brought together in Florence many accomplished individuals
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