Although we glamorize rocket scientists, there’s an enormous mismatch between what they have figured out and what the rest of the world does. Critical thinking and creativity don’t come naturally to us. We’re hesitant to think big, reluctant to dance with uncertainty, and afraid of failure. These were necessary during the Paleolithic Period, keeping us safe from poisonous foods and predators. But here in the information age, they’re bugs. Companies fail because they stare at the rearview mirror and keep calling the same plays from the same playbook. Instead of risking failure, they stick with
...more
