mortis.21 When we prefer the seeming stability of stories to the messy reality of uncertainty, facts become dispensable and misinformation thrives. Fake news is not a modern phenomenon. Between a good story and a bunch of data, the story has always prevailed. These mentally vivid images strike a deep, lasting chord known as the narrative fallacy. We remember what so-and-so told us about how his male-pattern baldness was caused by too much time in the sun. We fall for the story, throwing logic and skepticism to the wind.