get in the way of creativity.40 We must provoke and shock our minds the same way that Schwarzenegger shocked his muscles. Neuroplasticity is a real thing. Your neurons, just like your muscles, can rewire and grow through discomfort. As Norman Doidge, a leading expert in neuroplasticity, explains, the brain can “change its own structure and function in response to activity and mental experience.”41 Through reps and sets, thought experiments and moonshot thinking force our minds to rise above our daily trance.
