These people delay gratification in a world that has become obsessed with it. They don’t quit simply because their rocket blew up on the launch pad, they had a bad quarter, or their audition fell flat. They reorient their calibration for the long term, not for the short. When it comes to creating long-lasting change, there are no hacks or silver bullets, as venture capitalist Ben Horowitz says. You’ll need to use a lot of lead bullets instead.40
