The journey cannot end once the mission is accomplished. That’s when the real work begins. When success brings complacency—when we tell ourselves that now that we’ve discovered the New World, there’s no reason to return—we become a shadow of our former selves. In every annual letter to Amazon shareholders, Jeff Bezos includes the same cryptic line: “It remains Day 1.” After repeating this mantra for a few decades, Bezos was asked what Day 2 would look like. He replied, “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is
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