THE NEXT TIME you’re tempted to engage in problem solving, try problem finding instead. Ask yourself, Am I asking the right question? If I changed my perspective, how would the problem change? How can I frame the question in terms of strategy, instead of tactics? How do I flip the thumbtack box and view this resource in terms of its form, not its function? What if we did the reverse? Breakthroughs, contrary to popular wisdom, don’t begin with a smart answer. They begin with a smart question.
