By vividly visualizing a doomsday scenario, we come up with potential problems and determine how to avoid them. According to research, premortems increase by 30 percent the ability of participants to correctly determine the reasons for a future outcome.63 If you’re a business leader, a premortem might focus on a product you’re currently designing. You would assume the product failed and then work backward to determine the potential reasons. Perhaps you didn’t test the product properly or it wasn’t the right fit for your market. If you’re a job candidate, a premortem might involve an interview.
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