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Amazon takes a similar backward perspective on its products.84 Amazonians write internal press releases for products that don’t yet exist. Each press release functions as a thought experiment—the initial vision of a breakthrough idea. The document describes the “customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.
Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
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