In every annual letter to Amazon shareholders, Jeff Bezos includes the same cryptic line: “It remains Day 1.” After repeating this mantra for a few decades, Bezos was asked what Day 2 would look like. He replied, “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”11 The rocket-science mindset requires remaining in Day 1 and repeatedly introducing color into the monochromatic world. We must keep devising thought experiments, taking moonshots, proving ourselves wrong, dancing with uncertainty, reframing
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