Companies fail because they stare at the rearview mirror and keep calling the same plays from the same playbook. Instead of risking failure, they stick with the status quo. In our daily lives, we fail to exercise our critical-thinking muscles and instead leave it to others to draw conclusions. As a result, these muscles atrophy over time. Without an informed public willing to question confident claims, democracy decays and misinformation spreads. Once alternative facts are reported and retweeted, they become the truth. Pseudoscience becomes indistinguishable from real science.
