Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

by Ozan Varol

When we’re familiar with a problem, and when we think we have the right answer, we stop seeing alternatives. This tendency is known as the Einstellung effect. In German, einstellung means “set,” and in this context, the term refers to a fixed mental set or attitude. The initial framing of the question—and the initial answer—both stick.