Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

by Ozan Varol

To one group, they asked, “What should you do?” To the other group, they asked, “What could you do?” The “should” group zeroed in on the most obvious solutions—often not the best ones—but the “could” group stayed open-minded and generated a broader range of possible approaches.