Ask yourself, Why are they making that choice? It’s not because they’re stupid. It’s not because they’re wrong and you’re right. It’s because they see something that you’re missing. It’s because they believe something you don’t believe. And you can’t change that worldview or that belief by calling the same plays from the same old playbook. Once you’ve got a good answer to these questions, switch perspectives and find ways to defend against these potential threats.
