They are not that smart. They just know what most of us have never learned: There’s far less competition for antelopes. Everyone else is busy chasing mice in the same crowded, rapidly shrinking territory. This means you can’t afford not to take moonshots. If you wait too long—if you keep chasing ever-smaller business margins at ever-greater cost—someone else will take the moonshot that puts you out of a job or makes your business obsolete.