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by
Gabriel Rene
American society is yielding to a society focused on dreams, adventure, spirituality, and feelings where the story that shapes feelings about a product will become a large part of what people buy when they buy the product. Jensen framed this trend as the commercialization of emotions. “In 25 years, what people buy will be mostly stories, legends, emotion, and lifestyle.”
For the first time in human history, it would enable a smart and interconnected global civilization. A Smart World.
