is licensed from the company and often limited in use to its proprietary platform of origin. The terms of their license and/or user agreement may mean that not only do they own the product, they also own all of our data associated with its use. In comparison, if an individual purchases a Smart Asset, the individual owns it. Like physical products, the ownership is completely independent of the store it was bought in. A Smart Asset can be yours forever, and no one can take it away.
