Jon Plotner

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Nadella sees empathy as “a key source of business innovation. He said that although many regard it as a ‘soft skill,’ not especially relevant to the ‘hard work of business,’ it is a wellspring for innovation, since innovation comes from one’s ability to grasp customers’ unmet, unarticulated needs.”
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
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