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Jon Plotner
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The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success, by Maria Ross

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2018 Accenture study found that this generation is actually staunchly loyal... but only to brands that make them feel valued.
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The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
by Maria Ross
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