Jason Martin

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Humans engage in two types of reciprocity with each other: direct, which is “I help you and you help me;” and indirect, which is either a pay-it-forward concept, “I help you and then you help someone else,” or more about reputation building—“I help you, building a reputation as one who helps, so that someone else helps me in the future.” Both kinds work.
The Great Mental Models, Volume 2: Physics, Chemistry and Biology
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