In 2010, IndiGo’s market share climbed to 18 per cent. By mid-2011, with 19.6 per cent market share, IndiGo had almost caught up with Kingfisher which was still the leader with 19.8 per cent. Jet Airways had 17.8 per cent, but together with JetLite’s 7.7 per cent, it still had 25.5 per cent overall market share. But Kingfisher was in serious financial muddle by now, and it had begun to lose altitude, rather alarmingly.
