millions in a promising business venture, but by people who had their basics clear and maths right. There was nothing like a start-up fund or angel funding when Southwest began its innings. King was a relatively wealthy man but not really a moneybag. Kelleher was a bright lawyer, but had no prior experience of the aviation sector or even aviation laws to begin with. But together, King and Kelleher rescripted the airline business for all times to come.
