So, by the time IndiGo arrived, there were seven major airlines ready to give it competition. The list included one government airline—Indian Airlines, three full-service private airlines—Jet Airways, Air Sahara and Kingfisher, and three LCCs—Air Deccan, GoAir and SpiceJet. IndiGo appeared to be the weakest among them all. So what was IndiGo’s proposition that gave it the confidence to sail against the known headwinds?
