The IndiGo Story: Inside the Upstart that Redefined Indian Aviation

by Shelley Vishwajeet

What adds more reverence to the Southwest phenomenon is the fact that this airline was not created by some airline professionals with Ivy-league management degrees to boot or by moneybags who would not mind hedging few millions in a promising business venture, but by people who had their basics clear and maths right.

strategy is never static; it’s a dynamic process. Every organization needs to be flexible with their strategy to respond to new challenges—the fluidity of strategy.