So what worked in AirAsia’s favour? Six key factors contributed to making AirAsia a leader, which include: • Fortuitous timing. • A well thought-out and well-executed business model. • Excellent relationship with the home government. • Strong relationship with funding and advisory institutions such as Credit Suisse which helped it secure capital for its ambitious expansion plans. • Faith and reliance on homegrown aviation managers to steer the company. • Ambition backed by diligence and energy to execute its growth plans.
