Right from the beginning, IndiGo ensured industry-leading on-time performance which gained it respectability among flyers. And it ensured that despite being a low-cost offering, it was never seen as cheap or sloppy in any of its interfaces with flyers. Its staff was smartly dressed, courteous and enthusiastic, things on which LCC pioneer Air Deccan had severely floundered. All this resulted in making IndiGo a preferred airline and its financial performance better than the competition.

