McCall focused on improving better on-time performance—better than before, better than the competition. She told employees that if an airline couldn’t keep up with on-time performance, it meant it treated its customers with little respect. To improve its image, particularly among corporate travellers, she introduced attractive plans which forced the competition—including Ryanair—to up their game. She demolished a psychological barrier among Europeans and made travelling LCC a respectful and wise decision, thus making huge inroads in corporate world.
