EasyJet’s management is also of the view that the airline’s strategy of building on its competitive advantages, i.e., an unparalleled network and market positions, efficient low-cost model, well-known brand and strong balance sheet, will enable it to keep delivering sustainable and disciplined growth and handsome returns for shareholders. However, what has also worked for easyJet is that now it is a professional-driven company, as the founders, who are also the largest individual shareholders in the company, are no longer part of the Board.
