The IndiGo Story: Inside the Upstart that Redefined Indian Aviation
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Some adverse events ultimately turn out to be providential. The shock developments made the father-son duo start afresh,
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Adverse events can bring light
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Rather than ruing his fate, Bhatia took the difficult times as an opportunity to recast his destiny and restore the family pride.
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Learning from failure and being persistent
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He always believed in empowering people who worked with him and raising their bar in the process. The case of Aditya Ghosh, the long-time CEO of IndiGo, is a case in point.
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Long time ceo of indigo
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It informed the press that an upcoming airline in India by the name of IndiGo had made a firm order for 100 Airbus A320 family aircrafts.73 The deal was worth nearly $6 billion at list price.
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Indigo orders for 6 billion
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enabled it to bargain a handsome discount over the list price and at the same time, IndiGo had assured itself an uninterrupted supply of planes when the demand was predicted to soar.
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Indigo smartness
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It may be recalled that Gangwal had dealt with Airbus extensively during his tenure at US Airways, and US Airways, despite being an American airline, had become the largest customer of Airbus.
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Gangwal connection benefitted india
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private airlines had to complete a minimum of five years of flying and had to have a fleet size of at least 20 aircrafts to be eligible to get permission for international operations.
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International airline rule
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Commenting on IndiGo’s core proposition, its first CEO Bruce Ashby said, ‘IndiGo is built for people with things to do, places to be and people to see, who don’t want to waste time, money or energy in the process.
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Core proposition of indigo
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Moreover, IndiGo was always conscious to communicate that low cost doesn’t mean cheap. So, its cabin crew and support staff were always smart, prim and proper.
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Indigo cabin crew
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troublesome, especially if other cost verticals are also not in control.
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Control.other cost verticals as fuel wil keep on changing
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The Airbus A320 is regarded as the most fuel-efficient commercial aircraft94 in its class and this is one edge Airbus doesn’t wish to cede to Boeing at any cost.
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Why airbus and not boeing?
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curved angular tips are used at the end of airframe wings instead of the conventional straight horizontal slant. Boeing calls it Winglets, while Airbus calls it Sharklets.99
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Wing differences
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Thus was born NASA’s Aircraft Energy Efficiency (ACEE) programme. In the EU, the development started in 2002 with EU funding a four-year programme called AWIATOR
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Design more fuel efficiant airplanes
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Considering the cost of fuel at Mumbai (S$1520.5/T) and Singapore (S$993.36/T) as of end December 2011, this translates to a saving of around S$367,000 per aircraft per year, on just one sector.
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Cost of fuel in Mumbai and Si gapore
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Higher the number of flying hours or higher the fleet utilization, higher will be the revenue;
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Airline profitability
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Analysis of DGCA data for the six-year period from 2006–07 till 2012–13 reveals that IndiGo’s average PLF was higher than all its competitors. On average, its PLF was 77.22 per cent while FSCs such as Jet Airways and Kingfisher
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Number os passengers
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There also came a time when it was reported that its planes were flying for as much as 14–16 hours a day!
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Keep fleet in air longer
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Today, more and more leisure and business travellers are looking at a consolidated package with a good deal on air ticket and accommodation.
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How people trsvel today
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