But we don’t just want people to read our work. We want people to spread our work—to be so moved by what we wrote or said that they log on to Facebook and share it with their friends or head over to Reddit and try to tell the world. That’s how you get those dots to multiply. But people don’t share quiet voices. They share loud voices. They share work that moves them, that helps them express to their friends who they are and how they feel. Social platforms are about curating and expressing a public-facing identity. They’re about saying I’m a person who cares about this, likes that, and loathes
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