Whatever the motivation, if you’re a candidate who wants to fund your campaign in a state where the party controls the money, your incentive is to convince your party that you can win, and that often means convincing it of your ideological and temperamental moderation. But if you have to raise the money yourself, your incentives change. Most people, and most groups, don’t give money to politicians. Those who do give are, predictably, more polarized, more partisan, or they want something. You motivate them through inspiration, outrage, or transaction. Put differently, you appeal to them through
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