But if you have to raise the money yourself, your incentives change. Most people, and most groups, don’t give money to politicians. Those who do give are, predictably, more polarized, more partisan, or they want something. You motivate them through inspiration, outrage, or transaction. Put differently, you appeal to them through ideology, identity, or corruption. La Raja and Schaffner cut this divide into “pragmatists” and “purists.” Politics, they argue, is a war between pragmatists “concerned primarily with staying in power” and “policy-demanding” purists, who care above all about getting
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