In an age of choice, political journalism is a business that serves people interested in political news and that tries to create more people interested in political news. That wasn’t the business model when political news was just one part of a monopolistic bundle; when we were attached to the one newspaper in the city or to the three networks given access to public airwaves, the business model was about appealing to as wide an audience as possible, but it wasn’t necessarily about serving an audience intensely interested in politics.