The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media

by Mathew Sweezey

In their book The Experience Economy, Joseph Pine and James Gilmore suggest that the highest economic value businesses can create is an experience that helps individuals grow or expand their possibilities.

The reliability of context marketing comes from that compounding nature. The more context you create, the more engagement you drive. The more engagement you drive, the more likely that the experience, and others, will break through.