Remain’s focus on the economy also neglected to stop and ask people what they thought the economy was in the first place. Cambridge Analytica identified that many people in non-urban regions or in lower socioeconomic strata often externalised the notion of ‘the economy’ to something that only the wealthy and metropolitan participated in. ‘The economy’ was not their job in a local store; it was something that bankers did. This is also what made certain groups comfortable with economic risks and even trade wars, since, in their minds, that chaos would be unleashed upon the people who worked in
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