When done intentionally and strategically, defining yourself as a certain “type” of person, or giving yourself a specific label, may be useful. For instance, Jeff Goins had always wanted to be a writer, but hadn’t done anything about it. Yet, when he labeled himself as a “writer,” that identification bolstered him to start writing, and, ultimately, to become a successful author. Thus, Goins was intentional about the label he chose, and that label helped him achieve his goals.

