Even focusing more narrowly on the car’s color, note that your experience is decidedly not one of a colorless Ferrari that your mind subsequently paints red. Nor is it of an abstract red environment that your mind subsequently shapes into a Ferrari. Although shape information and color information activate different parts of the visual cortex, your conscious experience of the Ferrari’s shape and color are inseparable. You experience them as one. This, according to Tononi, is an intrinsic quality of consciousness: the information threading through conscious experience is tightly stitched
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