CA then discovered that for those with evangelical worldviews in particular, a “just world” exists because God rewards people with success if they follow his rules. In other words, people who live good lives won’t get preexisting conditions, and they will succeed in life, even if they are black. Cambridge Analytica began feeding these cohorts narratives with an expanded religious valence. “God is fair and just, right? Wealthy people are blessed by God for a reason, right? Because He is fair. If minorities complain about receiving less, perhaps there is a reason—because He is fair. Or are you
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