Mindf*ck: Cambridge Analytica and the Plot to Break America

by Christopher Wylie

Why should we care so much about a mere £700,000? Let’s be clear on this point: Vote Leave’s scheme was the largest known breach of campaign finance law in British history. But even if it wasn’t, elections, like a 100-meter sprint in the Olympics, are zero-sum games, where the winner takes all. Whoever comes first, even if it’s by just a few votes or milliseconds, wins the whole race: They get to sit in the public office. They get the gold medal. They get to name your Supreme Court justices. They get to take your country out of the European Union. The only difference, of course, is that if you are caught cheating in the Olympics, you get disqualified and lose your medal. There are no discussions of whether the doped athlete “would have won anyway”—the integrity of the sport demands a clean race. But in politics, we do not presume integrity as a necessary prerequisite to our democracy. There are harsher punishments for athletes who cheat in sport than for campaigns that cheat in elections.