But in this next iteration of capitalism, the raw materials are no longer oil or minerals but rather commodified attention and behavior. In this new economy of surveillance capitalism, we are the raw materials. What this means is that there is a new economic incentive to create substantial informational asymmetries between platforms and users. In order to be able to convert user behavior into profit, platforms need to know everything about their users’ behavior, while their users know nothing of the platform’s behavior. As Cambridge Analytica discovered, this becomes the perfect environment to
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