In one experiment, CA would show people on online panels pictures of simple bar graphs about uncontroversial things (e.g., the usage rates of mobile phones or sales of a car type) and the majority would be able to read the graph correctly. However, unbeknownst to the respondents, the data behind these graphs had actually been derived from politically controversial topics, such as income inequality, climate change, or deaths from gun violence. When the labels of the same graphs were later switched to their actual controversial topic, respondents who were made angry by identity threats were more
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