Mindf*ck: Cambridge Analytica and the Plot to Break America

by Christopher Wylie

After I came forward with the Cambridge Analytica story, Brittany Kaiser rebranded herself as a whistleblower and hired a PR manager to start booking interviews. She attended a parliamentary hearing in which she admitted to being involved in the Nigeria project, said that Cambridge Analytica likely retained Facebook data, and outlined her relationship with Julian Assange. (Later, it would emerge that she visited Assange in the Ecuadorian embassy in London.) Immediately after Kaiser’s testimony concluded, Nix texted her, “Well done Britt, it looked quite tough and you did ok. ;-).” The next day, she flew to New York and held a press conference to plug her new data project, which launched something called the Internet of Value Omniledger, apparently intended to unleash our “data freedom.”